The window
Why this matters for revenue.
Indian Wells is the most attended tennis tournament in the world outside the four Slams. The 12-day window means demand pattern looks different from a festival weekend — less peaky, more sustained.
For The Sunbath House, the BNP window is a 7-night-stay opportunity: a weekly rate at 1.35× baseline beats trying to chase 2-night weekends. Concierge can book Stadium 1 access, sponsor lounges, and player-day transfers.
The 2027 expansion (+18,000 seats, new hospitality club) is a tailwind for 2027+ pricing, per the Intel feed.
Operating playbook
- 7-night minimum recommended; concierge can offer Indian Wells transfer service.
- Set up streaming on the lanai TV for tournament livestreams.