The window
Why this matters for revenue.
Stagecoach lands the weekend after Coachella W2. The crowd is country-music devoted, the median guest is older than Coachella, and the average group size is larger (couples + friends, not solo arrivals).
Pricing-wise, Stagecoach commands a comparable ADR uplift to Coachella W2 — 1.5× baseline. Min-stay can be relaxed to 3 nights without softening rate; the demand is more flexible on Sunday-night departures than Coachella.
Operating playbook
- 3-night minimum (Thu–Sun or Fri–Mon).
- Country-music playlist pre-loaded on Sonos.
- Stock cooler beer + bourbon vs. tequila vs. Coachella weekends.